Awhile ago I was on a coaching call with Mark Bouquet, a Flooring Success System member from the Chicago area. "We love having Big Box Stores for neighbors," he said. "We take a lot of business from them." (That’s Mark in the photo. I LOVE this pic!) I spewed iced tea as I burst out [...]
Do you know what the letters USP stand for, and how they can change your life for the better? If not, read on! In all your marketing you should strive to answer the SINGLE question that every prospect has running around in their mind (like a hamster on an exercise wheel) - “Why should I [...]
“Jim, I have a Facebook page, but I’m not getting much business with it. I think I could be doing more with my page to generate sales. What do you suggest?” I was on the phone with a floor dealer helping her prioritize her marketing when she asked me this question. This question is posed to [...]
In Part 1, I told the story of Craig Bendele, a dealer from Florida who increased his revenue 50% each year for the past two years, while at the same time drastically cutting his work hours. Then in Part 2, I covered some of the sales and marketing strategies he used to get this impressive growth [...]
In Part 1, I told the story of Craig Bendele, a dealer from Florida who increased his revenue 50% each year for the past 2 years, while at the same time drastically cutting his work hours. In this installment, I’m going to cover some of the strategies he used to get this impressive growth in [...]
“I used to work dark-to-dark, six and seven days a week,” Craig Bendele told me. “I was completely stressed out and feeling pretty miserable.” A lot of dealers can relate to Craig’s situation. In this first installment, you’re going to learn Craig’s story, and how he eventually made changes in his business that enabled him to [...]
In Part 1 I explained how Russ Bundy, a dealer from Utah, quickly skyrocketed his net profits by implementing a sales closer system. Part 2 covered details of the in-store portion of the process. In this final installment, I’m going to cover the in-home measure. For most dealers, this is a gigantic missed opportunity to [...]
In Part 1, I explained how Russ Bundy, a flooring dealer from Utah, quickly skyrocketed his net profits by implementing a Sales Closer System. In this installment, I’ll cover the specific details of this kind of sales process. But first, a disturbing message that I hope will alert you to the importance of adopting new [...]
In this 3-part case study, you’re going to learn how a flooring dealer transformed the effectiveness of his sales team and quickly tripled his net profits. Part 1 will focus on the dealer case study itself, and Part 2 and Part 3 will delve into specifics on how you can quickly implement this kind of [...]
The dealer who has implemented systems and strategies so he/she can succeed in any economy is in a far stronger position than the dealer who is forced to ride the economic roller coaster. I want you to be in that first group, which is what this series of articles is about. In Part 1 I [...]
