Greetings Floor Dealers! Are Your “Marketing Pots” Ready For The Recovery? I’m a huge fan of The Deadliest Catch. I think I’ve watched just about every season. They’ve done such an amazing job producing this show that you feel like you know these boat captains and their crews personally. Like millions of other fans, we [...]
Greetings Floor Dealers! Sales legend Zig Ziglar says that most sales people are “professional visitors.” Does this describe you and/or your sales team? C’mon now…be honest. Does it? There are a bunch of reasons why this happens, but the biggest is because sales people forget why they are there in the first place. (The second [...]
Greetings Floor Dealers! Have you ever had the experience of getting a whole cluster of sales rejections in a row? I certainly have. Over time I began to notice a pattern: it seemed that these “rejection clusters” happened far more often when was feeling down and discouraged, or questioning the value of what I was [...]
Greetings Floor Dealers! Americans are pre-conditioned to purchase in packages. Here are some examples: Meal deals (fast food)—burger, fries, drink all for one package price. Car washes—my car wash has about 10 different packages ranging from a simple exterior wash to a complete detailing of the vehicle including shampooing the upholstery. Inner Circle Club—Gold level [...]
I had a little too much fun in the snow this past winter. I'm new to Colorado, so snow is still a novelty to me. About the second or third storm of the year, enough snow stuck to bury the roads. Time for some fun! Being a California boy, I couldn't resist the temptation to [...]
Greetings Floor Dealers! I know, I know…I can almost hear the howls of protest. “But Jim, we’re in a recession! How can I raise my prices?” Easy. Just do it. It always cracks me up when I hear someone say, “Oh, my competitors are cutting my prices.” My immediate question is, “How? Are they sneaking [...]
I’m constantly preaching about how critical it is that you have a system in place to create ongoing, predictable referrals. You will always struggle, and most likely fail, if you do not have a way to systematically generate referrals from your clients. A major question you have to ask yourself first is, “Am I referable?” [...]
Greetings Floor Dealers! One challenge faced by anyone participating in a high-quality coaching program (Like Flooring Success Systems), attending a seminar, reading a business or self-improvement book, etc., is how to take the seemingly endless cascade of great information and organize it, so it’s useful. I am a HUGE believer in self-education and coaching. School [...]
Greetings Floor Dealers! As the owner of your business, being the rainmaker is your most important job. Making the shift from seeing yourself as a “flooring store owner” to a “marketer of flooring” is the key to unlocking the financial potential of your business, and to achieving the freedom and lifestyle you want. Most store [...]
Greetings Floor Dealers! If someone leaves your store without making a buying decision, you should plug them into the Shock-and-Awe campaign. (Platinum members only site.) Along with doing this, the sales person should phone them weekly until they get a yes or no answer. Gold level member Kitty Eyestone brought up a common concern on [...]
