Greetings Floor Dealers!
Cook stuff in your store
With the thinning of the herd taking place in all business categories it’s important that you take your customer service “up a notch” to set yourself apart. It’s appalling how even in the face of bankruptcy, most businesses continue to take the ever-dwindling supply of customers for granted. Lousy service, customers treated with indifference, etc., etc.
The olfactory sense is powerful for creating a sense of “home” and well-being. That’s why I’m a huge advocate of cooking nice smelling foods in your store.
Think about it from the point of view of a prospect or client who visits your store after visiting 3 other flooring stores. They’ve most likely had a fairly mediocre experience at each, including the smell. Now they walk into your store and think… “Mmmmmm, is that chocolate chip cookies I smell?”
You’ve just instantly set yourself apart.
And it’s so easy to do. A small oven is all you need. You can buy pre-made cookie and bread dough. Assign one of your staff to pop a dozen cookies into the oven first thing in the morning, and repeat every couple of hours. Cost: a few bucks a day. Benefit: total differentiation = more sales, more money and more referrals.
To Tons Of Customers!
Jim Augustus Armstrong is The “Coach”
Jim Augustus Armstrong is the President of Flooring Success Systems, a program that equips dealers to double their profits, cut their work hours in half and beat the boxes! Many dealers have totally transformed their businesses and their lives for the better after joining Flooring Success Systems.
See what real, live dealers are saying!