Greetings Floor Dealers!
In last week’s post I talked about the interview I did with Mike Fry, the owner of Fancy Fortune Cookies. We discuss tons of ideas for making money using this unique product. The full interview is available for my Flooring Success Systems members, but I though I’d make just one more strategy available to you as well…
When bidding on a commercial job, include a Cappuccino flavored fortune cookie, and Fed Ex the bid. The package would contain the following:
Sales letter—re-reminding them of all your USP’s, and letting them know exactly why they should do business with you.
Stack of testimonials (Confidential Case Files)
DVD/CD with testimonials
Guaranteed Quote (Not a “bid.” Everyone does bids. You should do “Guaranteed Quotes.”)
A Fancy Fortune Cookie inside a crush-proof box (FFC provides these)
FORTUNE:
Front:
Wise business owner who choose best
flooring company find worries
vanish!
Back:
Jimbo’s Floors 530-790-3338
Do you think they will get any other bids like this?
Think you just might create INSTANT differentiation from all the other flooring companies sending in the same old, dry, boring stuff?
Think you just might brighten the business owner or property manager’s day, thus creating feelings of goodwill toward your company?
HECK YES!
To Tons Of Customers!
Jim Augustus Armstrong is The “Coach”
Jim Augustus Armstrong is the President of Flooring Success Systems, a program that equips dealers to double their profits, cut their work hours in half and beat the boxes! Many dealers have totally transformed their businesses and their lives for the better after joining Flooring Success Systems.
See what real, live dealers are saying!