Greetings Flooring Dealers! Here’s a little known marketing trick that explodes your results! In the previous installment I discussed a major problem faced by most flooring dealers: being an advertising victim. An important step in ending this scenario is understanding message, market and media. Message is what you say in your marketing. This is where [...]
Greetings Flooring Dealers! Here’s a really simple way to boost your profits. In the previous installment I discussed how ludicrous it is to spend the lion’s share of your time, energy and money pursuing new prospects, all the while ignoring the only people in the world who have proven they will buy from you: your [...]
Greetings Flooring Dealers! Your friend Jim Armstrong here, and I’m writing to inform you about THE most profitable group of people you should be marketing to. If you’ve ever done any direct mail marketing, you probably purchased a list of prospects. Well, I want to tell you about a “secret” lead list of hot prospects [...]
Greetings Flooring Dealers! In the last post I covered some of the drawbacks of traditional image advertising. Let’s take a look at the alternative: Emotional Direct Response Marketing. Emotional direct response marketing is the second kind of marketing. It gives potential clients a strong message which compels them to run to the phone and call [...]
Greetings Flooring Dealers! I’ve got to get this off my chest before I explode! There are two broad categories in advertising, and it is vital you understand the difference. If you don’t, your campaigns are doomed to mediocre returns at best, failure at worst. These two kinds of marketing are called institutional or "Image" advertising [...]
Subject line: Silver bullets are good for killing werewolves… …but are they good for anything else? “Traditional” advertising promotes the “Myth Of The Silver Bullet” Most floor dealers are looking for that ONE “magical” ad, or “super” campaign, or “hot” new product, or ONE new SOMETHING…that will bring in all the customers they need and [...]
Subject line: Yes, it’s true… Have you ever wondered just how many of your advertisements actually get read? Americans Sort Their Mail Over A Trash Can And Throw Out The “Junk Mail” Unopened!! (and unread) This is part four in a series called, “5 Reasons Why Traditional Advertising Sucks.” How many times have you pulled [...]
Subject line: fwd: question Are you copying the copycats? Before you answer, read this… “Traditional” advertising copies the copy cats This is part three in a series called, “5 Reasons Why Traditional Advertising Sucks.” Someone new to the floor covering business hasn’t got a clue how to market their services, so they look around at [...]
Subject line: Let’s face it… Yes, you really can generate enormous amounts of wealth…if you dump “traditional advertising.” “Traditional” advertising is about building “Image” rather than building wealth. This is part two in a series called, “5 Reasons Why Traditional Advertising Sucks.” There are 2 ways to market your business. One way is with “traditional” [...]
Subject line: This sucks Have you ever wondered why you get such crappy results from your advertising? Then this series is for you… Flooring Dealers Around The Country Are Frustrated With Crappy Results From “Traditional Advertising” This is part one of a five-part series called, “5 Reasons Why Traditional Advertising Sucks.” Actually, there are a [...]
