Greetings Flooring Dealers! If your flooring store is going to be system rather than owner dependent, then it’s a foregone conclusion that you must delegate. Delegating is a big topic that cannot be fully explored here, and I dedicate a lot of my coaching resources to teaching store owners how to delegate effectively, but here [...]
Greetings Flooring Dealers! In the last installment, I discussed the definition of systems, and why they are important for you success as a flooring store owner. If you ever want to achieve freedom and “walk-away” power in your business, if you ever want to be able to take vacations and time off and have a [...]
Greetings Flooring Dealers! If you walk into the typical McDonald’s, you will not see the owner in the back flipping burgers, taking orders, wiping down tables, sweeping the floors, or any of the other daily tasks required to run a McDonald’s. In fact, you probably won’t even see the owner. By comparison, if you walk [...]
Referrals are critical for your prosperity in business for many, many reasons. Here are just a few: Zero marketing costs. They are less price-resistant than cold prospects. They tend to have higher than average sales tickets than cold prospects. You are entering the relationship on 'borrowed trust.' In other words, somebody the client trusted referred [...]
Greetings Flooring Dealers! Do you have a “Halo” of credibility with your prospects? No matter how eloquent you are at promoting your marketing message, it always sounds 10-times more convincing coming from a third party. Why? Because it’s not YOU saying it. If a prospect walks in your door, you can tell them until you [...]
Greetings Flooring Dealers! Your friend, Jim Armstrong here. Today’s installment continues with another excerpt from my free report, “The Retail Revolution” that does a good job explaining the “good isn’t good enough” concept. Making A Fortune In The Floor Covering Business Is Not About How Much You Know About Floor Covering… …It’s About How much [...]
Greetings Flooring Dealers! The following is an excerpt from my free report, “The Retail Revolution” that does a good job explaining the “good isn’t good enough” concept. Exploding The Myth—Being Good is NOT Good Enough! You know you are good at running a floor covering store. You try to hire good installers, you have great warranties [...]
Greetings Flooring Dealers! In this installment we’ll cover the “After” phase of your client relationship. After This phase takes place after the sale and installation are complete, and is the most profitable phase of the relationship. Ironically, as profitable as this phase is, most floor dealers ignore it. QUESTION: “Wait a minute, Jim. How can [...]
Greetings Flooring Dealers! In this installment we’ll cover the “During” phase of your client relationship. During “During” covers all the systems used during the buying & installation process. Your “During” systems should be designed to AUTOMATICALLY do four vital tasks: Provide a WOW experience for your clients during the buying and installation process. Turn your [...]
Greetings Flooring Dealers! Are you frustrated with mediocre marketing results? Well, over the next three installments we are going to discuss the concept of “Before, during and after” and how to use it to turbo-charge your marketing. Each client goes through three phases in their relationship with you. The “before” phase takes place while they [...]
