Greetings Floor Dealers! Many floor dealers got their start as installers who then went on to open their own stores, only then to discover that being a great installer and craftsman is only a small part of the success formula. Because they lack the knowledge of direct response marketing and business systems, they wind up [...]
Imagine going to the doctor because you suspect you might have brain cancer. Before he begins the examination, you say, “I was looking online, and I found another doctor who will do an examination for $49.95. Your receptionist says you charge $120. Is that the best you can do?” Then when he gives you his [...]
Greetings Floor Dealers! When the student is ready the teacher will appear Until 1997 I had some very wrong ideas about building a business and building wealth. I also had a very limited (and inaccurate) view of my own abilities. Yes, I’d been starting my own businesses since 8th grade, and I’d accomplished some good [...]
Greetings Floor Dealers! One of my easiest jobs as a coach is teaching marketing systems and strategies. I can put together a kick-butt marketing program, hand it off to my Inner Circle members on a silver platter, and—provided they implement it correctly—they get results. My marketing strategies are pretty much plug-and-play. Coaching on mindset is [...]
Greetings Floor Dealers! “There is no relationship between being good and getting paid. There is a relationship between being a good marketer and getting paid.” -Joe Polish “I’ve got a lady on the phone who wants a quote,” my assistant told me, holding her hand over the phone. “Great, schedule an appointment,” I said. “Well…she [...]
Greetings Floor Dealers! All of your sales and marketing efforts should position you and your sales team as Trusted Advisors. A Consumer Awareness Guide is a must for your arsenal of “positioning” strategies. This is a tool to educate your clients on how to choose a flooring store, and the ultimate answer they should reach [...]
Greetings Floor Dealers! “I want a unicycle for Christmas,” I told my parents. Actually, I probably told them several dozen times. That’s how it works when you are 11 with no viable means of earning a living. My friend who lived next door had just gotten a unicycle and was learning to ride it. It [...]
Greetings Floor Dealers! In a nutshell, here’s how the strategy works: Assemble a group of businesses as your strategic alliance partners. (Interior decorators, cabinet companies, appliance stores, paint stores, etc.) Run a “Tax Rebate Special” where you agree to rebate the sales tax to the client. For example, if someone buys $3,000 worth of flooring, [...]
Greetings Floor Dealers! How A Healthy Disdain For Crowd Behavior Has Improved My Life I’m not sure when I developed a dislike for following the herd, but I do know this: I didn’t set out to dislike crowd behavior, I’ve just never really cared for it. I think I’m just contrarian by nature. If a [...]
Greetings Floor Dealers! I had just purchased one of Joe Polish’s marketing courses, so when I got a hand-addressed letter from him I opened it right away. Attached to the top was a crisp, new $1-bill. Now he REALLY had my attention, and I read the entire letter. Joe bought my undivided attention for $1. [...]
