Greetings Floor Dealers! The “Schedule Warning” strategy is a fabulous way to turn a negative (for your clients) into a positive. When a dealer is booked solid and can’t fit a client’s installation in right when the client needs it, the temptation is to get apologetic and turn gyrations trying to shoe-horn them into a [...]
Greetings Floor Dealers! Here are some stats: If your client has a good experience with your store, they’ll tell 10 people. If they have a bad experience, they’ll tell 20 people. If something goes wrong, and you “WOW” them by fixing it above and beyond their expectations, they’ll tell 30 people. (Ron Rosenberg wrote a [...]
Greetings Floor Dealers! In it’s simplest definition, “Massive Action” means applying multiple solutions to the resolution of a problem at the same time. Usually there is more than one solution to any problem, business or personal. With “Massive Action,” instead of trying one solution at a time, you implement each possible solution simultaneously. Dan Kennedy [...]
Greetings Floor Dealers! “How Quickly Should I See A Return On My Investment?” The title of this article is based on a question that comes up periodically, especially with new clients or dealers who are considering becoming a client. They want to know how quickly they will recoup the investment they made (or are going [...]
Greetings Floor Dealers! The purpose of your business is to fund and facilitate your Ideal Lifestyle. Yet most flooring dealers sacrifice their Ideal Lifestyle to facilitate their business. Part of the problem is not having a crystal clear picture of exactly what you want your life to look like, then building a business that can [...]
Greetings Floor Dealers! Every person who walks through your door is on a 1-10 scale of being “ready to buy.” 1 meaning they are not ready at all, and 10 meaning “I gotta have it now, baby! Just show me where to sign!” Anyone who is less than an 8, 9 or 10 is really [...]
Greetings Floor Dealers! 5 Tips for Setting up a Target Farm The real estate industry has been using the farm concept for years, allowing Realtors to build their businesses successfully. There is no reason you as a flooring dealer can’t “steal” this strategy for our industry. Marketing farms work basically just like agricultural farms. You [...]
Greetings Floor Dealers! Most flooring dealers have a fundamental misunderstanding about what business they are in. They believe that they are in the business of installing floors, of selling, of “running” a flooring business. The reality is, you are a marketer of flooring services. The business you are in is “marketing.” The product just happens [...]
Greetings Floor Dealers! The goal of the Flooring Success Systems 12-Month Total Transformation is to allow you to double your income and take at least an extra day off of work. But with all the day-to-day stuff that goes on in running a flooring store, it’s easy to lose sight of that. With that in mind, [...]
Greetings Floor Dealers! I’m a big believer in tradition: family traditions, national traditions, holiday traditions and so forth. But when it comes to marketing, I absolutely detest tradition. Not because there is anything inherently evil about it. No. It’s much simpler than that. I detest traditional advertising because it doesn’t work! “Traditional thinking” in advertising [...]
