Greetings Flooring Dealers!
Do you have a “Halo” of credibility with your prospects?
No matter how eloquent you are at promoting your marketing message, it always sounds 10-times more convincing coming from a third party. Why? Because it’s not YOU saying it.
If a prospect walks in your door, you can tell them until you are blue in the face that you have the best service, but for the most part it will fall on deaf ears. Because everybody says they have the best service. Just call all the other dealers in your market area and ask them if they have the best products and services. Each one will say yes.
However, when a third party says you have the best products and services, the entire game changes.
Testimonials give you a “Halo” of credibility that no amount of slick, glossy, fancy brochures or ads will.
I personally use testimonials in ALL my marketing, and I teach others to use them as well. So how do you get testimonials? I teach many strategies to gather up testimonials, but one of the most effective is to simply ask. And the best time to ask is when a client has just had new floors installed and they are thrilled with your service.
Use testimonials in all your marketing. It may seem obvious, but almost nobody does it.
To Tons Of Customers!
Jim Augustus Armstrong is The “Coach”
Jim Augustus Armstrong is the President of Flooring Success Systems, a program that equips dealers to double their profits, cut their work hours in half and beat the boxes! Many dealers have totally transformed their businesses and their lives for the better after joining Flooring Success Systems.
See what real, live dealers are saying!