Greetings Flooring Dealers!

Industry experts say that there are two main factors which contribute to the success of a digital marketing plan. These two are:

  • Research and
  • How you integrate digital techniques into your marketing strategy.

Research is very important in any project a person does regardless of the industry. The importance of research to any digital marketing campaign cannot be overlooked. It is where everything begins. In digital marketing, it means finding out the purpose of the business in promoting its brand online.

Successful creative marketing agencies will ask their clients about their goals for the project before beginning their work. This is why you should establish your purposes first before convincing yourself you really need digital marketing for your business.

Your purposes may come from the existing issues you are confronting. For example:

  • A low number of page visitors,
  • The need to strengthen your brand’s web presence,
  • A plan for business expansion,
  • Your desire to increase sales and return on investment (ROI).

Marketing uses different delivery channels to reach the right audience. This is where proper digital integration would play a crucial role in making the approach effective and efficient.

Digital elements like emails, websites, micro-sites and mobile communications should be well integrated to other key elements of communication. This can be done by having a reference point like some sort of tracking number, campaign specific URL, or a dedicated landing page for a link being spread throughout the web. Digital integration takes a combination of technical and marketing skills to be able to execute fully.

A marketing campaign should also have a time scale involved. You may have to track results for three months before the results are felt.

Keep in mind many of your targeted customers may not buy immediately upon seeing your ads. This is why it is important to have consistency in your messages delivered across all channels and platforms.

Your ads and web content should be updated on a regular basis, which is also a key in building your good reputation and credibility. This in turn will earn you loyal customers in the long run.

 

To Tons Of Customers!
Jim Augustus Armstrong is The “Coach”

Jim Augustus Armstrong is the President of Flooring Success Systems, a program that equips dealers to double their profits, cut their work hours in half and beat the boxes! Many dealers have totally transformed their businesses and their lives for the better after joining Flooring Success Systems.
See what real, live dealers are saying!