Greetings Floor Dealers!

All of your sales and marketing efforts should position you and your sales team as Trusted Advisors.  A Consumer Awareness Guide is a must for your arsenal of “positioning” strategies. This is a tool to educate your clients on how to choose a flooring store, and the ultimate answer they should reach by the end of the guide is that they should choose your store.

Some elements to include in a Consumer Awareness Guide:

  • Common mistakes for consumers to avoid when choosing a flooring store (with the implied message that they can avoid all these mistakes simply by buying from you.)
  • Common rip-offs or dangers (By buying from you they can avoid these dangers)
  • Why $99 whole-house installations are a rip-off
  • How to avoid predatory floor dealers
  • Common misconceptions about flooring
  • Testimonials

If you’re in Platinum you have access to the done-for-you “Consumer’s Guide To Floor Covering” which has these elements, and you should be using it.  If you aren’t in Platinum, use the above as a template to write your own guide.

To your prospects and clients, a Consumer’s Guide has the feeling of being a neutral, unbiased educational resource.  It also gives you the opportunity to say all the things you’d love for your clients to know.  (i.e. how $99 installations don’t really cost $99.  The difference is made up by inflating the cost of the flooring product.)

Where to use

Hand them out to everyone that visits your store.

In ads include an offer for “The Consumer’s Guide To Floor Covering”.  Here’s a sample ad:

WARNING: Don’t Call Or Visit Any Flooring Store Until You Read This FREE Consumer Awareness Guide. 

You’ll Learn:
•    How to turn your floor-buying nightmare into a dream come true
•    How to avoid predatory floor dealers
•    7 costly misconceptions about floor covering
•    6 mistakes to avoid when choosing a floor covering store
•    The 3 “Dirty Little Secrets” about installation that floor covering dealers pray you NEVER find out
•    Which floor covering is best for you
•    How to get an iron-clad warranty
•    4 steps to getting the beautiful floor of your dreams…WITHOUT the stress!

Call 530-790-3338 for your FREE copy.  Or go to www.JimbosFloors.com.

On your website you can have a form where they enter their name and email address and the Consumer’s Guide is emailed to them.  (This is a great strategy for capturing email addresses so you can continue to drip market to them with special offers, tips, etc.)

You can also use a recorded version of the consumer’s guide.  The ad would be virtually the same:

WARNING: Don’t Call Or Visit Any Flooring Store Until You Listen To This FREE 24-Hour Consumer Awareness Message. 

You’ll Learn:
•    How to turn your floor-buying nightmare into a dream come true
•    How to avoid predatory floor dealers
•    7 costly misconceptions about floor covering
•    6 mistakes to avoid when choosing a floor covering store
•    The 3 “Dirty Little Secrets” about installation that floor covering dealers pray you NEVER find out
•    Which floor covering is best for you
•    How to get an iron-clad warranty
•    4 steps to getting the beautiful floor of your dreams…WITHOUT the stress!

Call 1-800-000-0000 ext. 100

My friends at Automatic Response Technologies can help you get set up with an 800# and a recorded message line.
Here’s their info:

Automatic Response Technologies  (ART): Jeff Troyer
www.AutomaticResponse.com     Ph: 888-408-4222
Inner Circle Promo Code: 5820
Jim Armstrong Marketing Systems uses ART for free recorded messages, voice broadcast and more.  ART features a unique technology that all sizes of businesses are using to get lots of new customers, and then develop a strong relationship with those customers so they give them lots of repeat and referral business.

 

To Tons Of Customers!
Jim Augustus Armstrong is The “Coach”

Jim Augustus Armstrong is the President of Flooring Success Systems, a program that equips dealers to double their profits, cut their work hours in half and beat the boxes! Many dealers have totally transformed their businesses and their lives for the better after joining Flooring Success Systems.
See what real, live dealers are saying!