Marketing Tips from Jim Augustus Armstrong

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Take Control of Your Phone, Take Control of Your Life

I’m coaching a dealer who has a very successful business with two locations.  He came to me because he was working 70 hours per week, including weekends, and was incredibly stressed and on the verge of burning out. One thing that came to light almost immediately during our first meeting was that his phone had [...]

By |2020-05-09T12:45:26-06:00April 23rd, 2020|

A Real Customer’s Floor-Shopping Experience

I was on the phone recently with my sister.  She and her husband needed floors for their new house, and she had spent several days visiting flooring stores in and around the major metro area near their home. “I visited seven or eight flooring stores, and the showrooms were almost all super depressing,” she said.  [...]

By |2020-05-09T12:26:09-06:00April 9th, 2020|

Leverage Your Advantages As A Small Business (part 3)

Home Depot spent $1.08 Billion in advertising in 2018.  There is no way you, as an independent small business, can beat them by playing their advertising game their way.  In the previous installment of this series I covered specific strategies to leverage your advantages as a small business when you market yourself.  Now let’s cover [...]

By |2020-05-09T12:03:00-06:00March 26th, 2020|

Leverage Your Advantages As A Small Business (part 2)

As I outlined in part 1 of this series, Home Depot spent $1.08 Billion in advertising in 2018.  There is no way you’re going to beat them in the advertising game because they are outspending you thousands of times over.  However, there are business growth methods you can implement which the big corporations can’t or [...]

By |2020-05-09T12:03:33-06:00March 12th, 2020|

Leverage Your Advantages As A Small Business

Home Depot spent 1.06 billion U.S. dollars on advertising in the United States in 2018.  They were the third largest radio advertiser in the U.S. in 2017, and made it to the list of top 5 retailers in North America in 2017 based on sales.  (Source:  As of this writing, they have 4,939,108 followers [...]

By |2020-05-09T12:03:58-06:00February 27th, 2020|

Do You Want Fries With That?

You’ve spent time, energy and money attracting a prospect, and getting the opportunity to measure and give them a quote.  Doesn’t it make sense to maximize your profits with each “at bat?”  I’ve been working with floor dealers since 2007, and I’ve found that very few do anything more than simply measure the areas the [...]

By |2020-05-09T12:04:17-06:00February 13th, 2020|

Why Good Marketing Is Your Solution To The Installation Crisis (part 2 of 2)

In part 1 of this series I made the point that, hopefully, industry-wide solutions to the installer shortage are coming, but that may take awhile.  In the short term you’ve got to solve it for yourself, which generally means either hiring installers away from other retailers, or recruiting and training them yourself.  Either way, if [...]

By |2020-05-09T12:04:33-06:00January 30th, 2020|

Why Good Marketing Is Your Solution To The Installation Crisis (part 1 of 2)

On August 23rd I attended the Flooring Installation Taskforce meeting held at the CFI convention in San Antonio.  This meeting was hosted by the Floor Covering Leadership Council to help further the mission of solving the installer shortage.  Robert Varden, head of the CFI, did a fantastic job presenting the challenges, and providing real, actionable [...]

By |2020-05-09T12:04:48-06:00January 16th, 2020|

Tools To Set And Achieve Exciting Goals In 2020

Have you ever set goals in your business or your personal life in the New Year, only to have Christmas roll around again and you didn’t reach them?  It’s disappointing and discouraging when that happens.  Here are several tools to help you set and achieve significant goals.  I’ve used these in my own life and [...]

By |2020-05-09T12:14:17-06:00January 2nd, 2020|

Are You Ignoring The Low Hanging Fruit (Part 2 of 2)

In my books, articles, webinars and seminars I often feature case studies of dealers who have close ratios of 60%-80% (the national average is only 30%-35%), command margins of 50% or more, and stay booked out for weeks or months at a time year-round.  Occasionally someone will express disbelief that these kinds of results are [...]

By |2019-10-30T14:54:28-06:00December 19th, 2019|