Marketing Tips from Jim Augustus Armstrong

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How a dealer grew his revenue during COVID

The last several installments have been dedicated to equipping you with proven strategies to recession-proof your dealership and come back strong after the lockdown.  This installment features a case study of a dealer who grew his revenue during the lockdown by implementing the strategies I’ve taught here. Matt’s Story Matt Capell owns Capell Flooring & [...]

By |2020-09-16T12:18:29-06:00October 15th, 2020|

Recession-Proofing Your Business—part 3 of 3

The Million-Dollar Chiropractor I launched Flooring Success Systems in October of 2007—right before the U.S. economy tanked.  I had the task of somehow helping my floor dealer clients survive what was to become the worst economy since the Great Depression.  A key marketing approach I taught (and still teach) follows the example of a chiropractor [...]

By |2020-09-16T12:08:38-06:00October 1st, 2020|

Recession-Proofing Your Business—part 2 of 3

If a hurricane is coming and forecasters are not sure if it’s going to hit your town, you would be foolish to merely hope it passes you by.   A wise man prepares as though it’s going to hit with full force. As the lockdown eases, no one knows if the flooring market is going [...]

By |2020-10-08T14:10:45-06:00September 17th, 2020|

Recession-Proofing Your Business—part 1 of 3

As the U.S. slowly emerges from the COVID-19 lockdown, no one is sure what the economy is going to do.  It could rebound fairly quickly, or it could take many months or even years to come back.  We just don’t know. That’s why it’s important to hope for the best and plan for the worst.  [...]

By |2020-09-16T12:03:22-06:00September 3rd, 2020|

Take Control of Your Phone, Take Control of Your Life

I’m coaching a dealer who has a very successful business with two locations.  He came to me because he was working 70 hours per week, including weekends, and was incredibly stressed and on the verge of burning out. One thing that came to light almost immediately during our first meeting was that his phone had [...]

By |2020-05-09T12:45:26-06:00April 23rd, 2020|

A Real Customer’s Floor-Shopping Experience

I was on the phone recently with my sister.  She and her husband needed floors for their new house, and she had spent several days visiting flooring stores in and around the major metro area near their home. “I visited seven or eight flooring stores, and the showrooms were almost all super depressing,” she said.  [...]

By |2020-05-09T12:26:09-06:00April 9th, 2020|

Leverage Your Advantages As A Small Business (part 3)

Home Depot spent $1.08 Billion in advertising in 2018.  There is no way you, as an independent small business, can beat them by playing their advertising game their way.  In the previous installment of this series I covered specific strategies to leverage your advantages as a small business when you market yourself.  Now let’s cover [...]

By |2020-05-09T12:03:00-06:00March 26th, 2020|

Leverage Your Advantages As A Small Business (part 2)

As I outlined in part 1 of this series, Home Depot spent $1.08 Billion in advertising in 2018.  There is no way you’re going to beat them in the advertising game because they are outspending you thousands of times over.  However, there are business growth methods you can implement which the big corporations can’t or [...]

By |2020-05-09T12:03:33-06:00March 12th, 2020|

Leverage Your Advantages As A Small Business

Home Depot spent 1.06 billion U.S. dollars on advertising in the United States in 2018.  They were the third largest radio advertiser in the U.S. in 2017, and made it to the list of top 5 retailers in North America in 2017 based on sales.  (Source:  As of this writing, they have 4,939,108 followers [...]

By |2020-05-09T12:03:58-06:00February 27th, 2020|

Do You Want Fries With That?

You’ve spent time, energy and money attracting a prospect, and getting the opportunity to measure and give them a quote.  Doesn’t it make sense to maximize your profits with each “at bat?”  I’ve been working with floor dealers since 2007, and I’ve found that very few do anything more than simply measure the areas the [...]

By |2020-05-09T12:04:17-06:00February 13th, 2020|