With the thinning of the herd (customers)taking place in all business categories, it’s essential that you take your customer service “up a notch.” Set yourself apart! It’s appalling how, even in the face of bankruptcy, most businesses continue to take the ever-dwindling supply of customers for granted. Lousy service, customers treated with indifference, etc., etc.
No prospect or client who sets foot in your domain should leave empty-handed. Now, most flooring stores will hand out the standard brochures and business cards, which gives you a fantastic opportunity to show yourself to be a cut above the mediocre majority. Go further.
Give everyone a Welcome Pack.
Here’s a good formula:
• A stack of testimonials (AKA, “Confidential Case Files“)
• A CD with audio testimonials (Go to www.Xiosoft.com. They make audio testimonials super easy to collect.)
• The Consumer’s Guide To Floor Covering
• A flyer with the “100%, Iron-Clad, Triple Guarantee”
• One or two (at most) product brochures
• Put the whole thing in a glossy folder with sleeves. (If you really want to go crazy, have the entire Triple Guarantee printed on the front cover. Put your store logo and contact info at the bottom.)
In Part 2, I share more about marketing that looks different from everyone else’s.
To Tons Of Customers!
Jim Augustus Armstrong is The “Coach”
Jim Augustus Armstrong is the President of Flooring Success Systems, a program that equips dealers to double their profits, cut their work hours in half and beat the boxes! Many dealers have totally transformed their businesses and their lives for the better after joining Flooring Success Systems.
See what real, live dealers are saying!