Subject line: Silver bullets are good for killing werewolves…
…but are they good for anything else?
“Traditional” advertising promotes the “Myth Of The Silver Bullet”
Most floor dealers are looking for that ONE “magical” ad, or “super” campaign, or “hot” new product, or ONE new SOMETHING…that will bring in all the customers they need and solve their financial woes forever. I call this the “Myth of the Silver Bullet.”
Every advertising rep, promotional-gift-item rep, and software rep who bumbles through your door will try to sell you on the idea that what they are offering is…(sound the trumpets)…YOUR Silver Bullet!
Most store owners—who don’t have a clue about marketing—stumble from one “magic” solution to another, desperately trying to find that “Silver Bullet.”
Well, let me set the record straight for all time…There IS NO SILVER BULLET.
Marketing SYSTEMS are the key to your success, not silver bullets!
I want you to stop being victimized by every rep who tries to sell you on the latest and greatest, whiz-bang, bright-n-shiny-silver-bullet “solution.” In the next installment, I discuss the three-part formula to stop being an “advertising victim.”
To Tons Of Customers!
Jim Augustus Armstrong is The “Coach”
Jim Augustus Armstrong is the President of Flooring Success Systems, a program that equips dealers to double their profits, cut their work hours in half and beat the boxes! Many dealers have totally transformed their businesses and their lives for the better after joining Flooring Success Systems.
See what real, live dealers are saying!