Raising Prices

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Raise Your Prices

Greetings Floor Dealers! I know, I know…I can almost hear the howls of protest.  “But Jim, we’re in a recession!  How can I raise my prices?”  Easy.  Just do it. It always cracks me up when I hear someone say, “Oh, my competitors are cutting my prices.”  My immediate question is, “How?  Are they sneaking [...]

By |2019-02-12T16:48:16-07:00May 29th, 2014|

Live by Price, Die by Price – Part 3

~ The Zero Resistance Sales Environment ~ We’ve been discussing the folly of trying to be the “low price leader.”  So how do you keep your prices up? To begin with, you must recognize that there is no single thing you can do to charge higher prices.  No clever sales phrase, no single product, no newspaper [...]

By |2019-02-21T20:16:42-07:00March 22nd, 2013|