Are You Ignoring The Low Hanging Fruit (Part 2 of 2)

In my books, articles, webinars and seminars I often feature case studies of dealers who have close ratios of 60%-80% (the national average is only 30%-35%), command margins of 50% or more, and stay booked out for weeks or months at a time year-round.  Occasionally someone will express disbelief that these kinds of results are [...]