The cardinal sin of Facebook marketing — or of any marketing — is to be boring. I’ve evaluated Facebook pages for a lot of flooring dealers, and the majority of the posts I see feature photos of products, or displays, or showrooms. Sorry to break it to you folks, but if you’re making heavy use [...]
“What do you think of my website,” a dealer named Bob asked me. I pulled up his site and saw some common mistakes that were costing him thousands of dollars. Let’s review these mistakes and how they can be corrected. Mistake #1: Failure To Differentiate Bob’s site had the name of his business at the [...]
Greetings Floor Dealers! Recently I was having a terrible time falling asleep, and after a week of insomnia I went bleary-eyed to my doctor to get help. "Doctor, I've tried sleeping pills, reading, watching the weather channel, counting rolls of carpet, but nothing works," I told him, desperation in my voice. "I've barely slept in [...]