Do you know what the letters USP stand for, and how they can change your life for the better? If not, read on! In all your marketing you should strive to answer the SINGLE question that every prospect has running around in their mind (like a hamster on an exercise wheel) - “Why should I [...]
Greetings Floor Dealers! Steve was standing in his Arizona flooring store when a man walked in holding a letter. "My neighbor said I should come and see you," the man said, handing the letter to Steve. Steve recognized it as one of the direct mail pieces had sent out the week before. "You sent this [...]
Greetings Floor Dealers! Recently I was having a terrible time falling asleep, and after a week of insomnia I went bleary-eyed to my doctor to get help. "Doctor, I've tried sleeping pills, reading, watching the weather channel, counting rolls of carpet, but nothing works," I told him, desperation in my voice. "I've barely slept in [...]