“Wow,” I thought to myself. “If I ever need tax help I’m calling this guy.” I was in the waiting room of a local CPA, looking through a very plain, white binder filled with letters from his clients thanking him for getting them out of tax trouble. They raved about how he got their tax [...]
Greetings Floor Dealers! In the last post we discussed why in today’s economy it’s critical that you are taking advantage of every selling opportunity; maximizing your closed sale ratio. Here’s an excerpt from the last post: By closing more sales you automatically increase your profits but with ZERO marketing costs. Let’s do the math: Average [...]
JIM: Here's a system that will enable your sales team to close 50% more sales with zero marketing costs. I recommend weekly sales trainings to get your team up to speed. FLOOR DEALER: I don't have time to do weekly sales meetings. JIM: I'm curious. What's taking up all your time that's more important than [...]
Greetings Floor Dealers! As the owner of your business, being the rainmaker is your most important job. Making the shift from seeing yourself as a “flooring store owner” to a “marketer of flooring” is the key to unlocking the financial potential of your business, and to achieving the freedom and lifestyle you want. Most store [...]
Greetings Floor Dealers! If someone leaves your store without making a buying decision, you should plug them into the Shock-and-Awe campaign. (Platinum members only site.) Along with doing this, the sales person should phone them weekly until they get a yes or no answer. Gold level member Kitty Eyestone brought up a common concern on [...]
Greetings Floor Dealers! The “Schedule Warning” strategy is a fabulous way to turn a negative (for your clients) into a positive. When a dealer is booked solid and can’t fit a client’s installation in right when the client needs it, the temptation is to get apologetic and turn gyrations trying to shoe-horn them into a [...]
Imagine going to the doctor because you suspect you might have brain cancer. Before he begins the examination, you say, “I was looking online, and I found another doctor who will do an examination for $49.95. Your receptionist says you charge $120. Is that the best you can do?” Then when he gives you his [...]
~ The unsustainable market advantage ~ As an entrepreneur, you always want to work to create market advantages. If you want long-term growth and profitability, and if you're going to keep the advantages you have worked so hard to achieve, it’s critical that they be sustainable. If you position yourself as the low price leader, [...]