Greetings Floor Dealers! FLOOR DEALER: Our prospects throw away our mailers without opening them. JIM: Put a sample-packet of aspirin in the envelope next time. FLOOR DEALER: A what??? How many times have you pulled a big stack of mail out of your mailbox and stood next to the trash can, putting your bills [...]
Greetings Floor Dealers! Are Your “Marketing Pots” Ready For The Recovery? I’m a huge fan of The Deadliest Catch. I think I’ve watched just about every season. They’ve done such an amazing job producing this show that you feel like you know these boat captains and their crews personally. Like millions of other fans, we [...]
Greetings Floor Dealers! If someone leaves your store without making a buying decision, you should plug them into the Shock-and-Awe campaign. (Platinum members only site.) Along with doing this, the sales person should phone them weekly until they get a yes or no answer. Gold level member Kitty Eyestone brought up a common concern on [...]