As I outlined in part 1 of this series, Home Depot spent $1.08 Billion in advertising in 2018. There is no way you’re going to beat them in the advertising game because they are outspending you thousands of times over. However, there are business growth methods you can implement which the big corporations can’t or [...]
With competition from box stores and online dealers, rising costs, and pressure to cut margins, flooring retail is a tough business, especially if you don’t have the right sales and marketing systems in place, referral customers are key. I interview industry leaders on what they see successful retailers doing to grow sales, keep their margins [...]
Greetings Floor Dealers! John Mapes is the President and founder of My Flooring Warranty and in part one I shared statistics that his company gathered by polling of 65,000 consumers across the U.S. and Canada who bought flooring from one of the 1,300 dealers in the My Flooring Warranty program. Every consumer was asked, “What prompted [...]
Greetings Floor Dealers! Welcome to Part Five of my Summer Series all about commanding higher retail margins! Today we are going to cover the second 40-50% margin strategy. Have A Referral Marketing System In Place To Create A Predictable, Continuous Stream Of Referred Customers The first step in any referral marketing strategy is making sure [...]
Greetings Floor Dealers! Welcome to Part Four of my Summer Series all about commanding higher retail margins! "I did an extra $90,463.00 last month." I was on the phone with David, a dealer from Texas, and he was telling me about the results he got from a referral marketing strategy he had recently implemented. Several [...]
I had a little too much fun in the snow this past winter. I'm new to Colorado, so snow is still a novelty to me. About the second or third storm of the year, enough snow stuck to bury the roads. Time for some fun! Being a California boy, I couldn't resist the temptation to [...]
