Greetings Floor Dealers! My goal with this blog is to give you practical, hands-on strategies that you can immediately plug into your flooring business to generate money. Let’s take a look at how a number of these strategies can be assembled together in a marketing blueprint, all reinforcing each other and creating a marketing multiplier [...]
Greetings Floor Dealers! I had the privilege of presenting two sales and marketing training sessions at Surfaces in Las Vegas to over 300 floor dealers. The sessions were fun and dynamic, with a very enthusiastic group who asked a lot of good questions, some of which I thought would be instructive to highlight here. How [...]
Greetings Floor Dealers! This series is about the mindset and strategies used by dealers who build $5 Million businesses with gross margins of 45% or more. In Part 1 of this series we covered the mindset necessary to be a 5/45 dealer, so in this installment I’m going to cover some practical strategies you can [...]
Greetings Floor Dealers! There is no single strategy—no "silver bullet"—that will magically enable you to leave the boxes in the dust. Rather, you should implement multiple, integrated sales and marketing strategies that reinforce one another and position you as the obvious choice. With that in mind, let's take a look at some effective strategies you [...]
Greetings Floor Dealers! In the previous installment of this series, I listed the three reasons most advertising fails floor dealers: 1) There is a ton of misunderstanding among retailers about advertising; 2) they are unaware of alternatives to "brand building" types of advertising; and 3) as a result dealers wind up copying each other. This [...]