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Why You Should Be A Farmer

Greetings Floor Dealers! 5 Tips for Setting up a Target Farm The real estate industry has been using the farm concept for years, allowing Realtors to build their businesses successfully. There is no reason you as a flooring dealer can’t “steal” this strategy for our industry. Marketing farms work basically just like agricultural farms. You [...]

“Toxic” Marketing

Greetings Floor Dealers! I’m a big believer in tradition: family traditions, national traditions, holiday traditions and so forth. But when it comes to marketing, I absolutely detest tradition. Not because there is anything inherently evil about it. No. It’s much simpler than that. I detest traditional advertising because it doesn’t work! “Traditional thinking” in advertising [...]