Greetings Floor Dealers! Always remember that your biggest source of revenue, hands-down, is going to be repeat and referral customers. So assuming you’ve got your repeat and referral marketing strategies in place to capitalize on these sources, it can make sense to devote time, energy and money to boosting response from digital marketing. Facebook Strategies [...]
Greetings Floor Dealers! 65,000 consumers from the U.S. and Canada who bought flooring were asked this question in a poll: “What prompted you to buy this time?” Here are the top five answers: 50.6% A referral from one of your past customers 8.9% I drove by your store 3.1% TV or Radio Ad 2.2% Social [...]
Greetings Floor Dealers! John Mapes is the President and founder of My Flooring Warranty and in part one I shared statistics that his company gathered by polling of 65,000 consumers across the U.S. and Canada who bought flooring from one of the 1,300 dealers in the My Flooring Warranty program. Every consumer was asked, “What prompted [...]
Greetings Floor Dealers! My friend John Mapes is the founder and President of My Flooring Warranty. During a recent conversation he told me that his company has conducted polls of 65,000 consumers across the U.S. and Canada who bought flooring from one of the 1,300 dealers in the My Flooring Warranty program. This is an [...]
Greetings Floor Dealers! This is the final installment this series. This week we continue with mistakes 10 through 13. Mistake #10: Failing to Position Yourself as a Trusted Advisor I want you to get a picture in your mind of a family doctor and next to him a used car salesman. Are you seeing those two [...]
Greetings Floor Dealers! This is the third installment in the series. This week we continue with mistakes 6 through 9. Mistake #6: Failure to Have a System to Generate Referrals In my opinion, this is the second biggest marketing mistake. (The first is not marketing to your past customers as discussed in the previous installment [...]
Greetings Floor Dealers! This is the second installment in the series. This week we continue with mistakes 3-5. Mistake #3: Being Dishonest, Unethical, or Misleading Odds are, if you care enough about your business to be reading FSS, you’re probably not a sleazy, bait-n-switch type of dealer. So this is more of an encouragement for you [...]
Greetings Floor Dealers! In 2007, I published my four-part series titled, 13 Deadly Marketing Mistakes. Now that the market is heating up, this topic takes on new relevance. Dealers are increasing their spending on marketing in order to grab ever-increasing market-share, so we've decided to rerun this series to help our readers maximize their marketing dollars. [...]
Greetings Floor Dealers! As the owner of your business, being the rainmaker is your most important job. Making the shift from seeing yourself as a “flooring store owner” to a “marketer of flooring” is the key to unlocking the financial potential of your business, and to achieving the freedom and lifestyle you want. Most store [...]
Greetings Floor Dealers! 5 Tips for Setting up a Target Farm The real estate industry has been using the farm concept for years, allowing Realtors to build their businesses successfully. There is no reason you as a flooring dealer can’t “steal” this strategy for our industry. Marketing farms work basically just like agricultural farms. You [...]