The majority of flooring dealers have a plan of action regarding the economy. Unfortunately, that plan tends to be 'waiting and hoping' for the economy to 'get back to normal.' If I had a dollar for every time I heard a flooring retailer say, “Well hopefully the economy will turn around soon,” I could single-handedly fund the [...]
Greetings Floor Dealers! Recently I interviewed Mike Fry the owner and founder of Fancy Fortune Cookies. Your prospects and clients associate fortune cookies with good luck, the future, and mystery. By including fortune cookies in your marketing, you tap into these strong cultural associations. I really like working with FFC. Partly because Mike is such [...]
Greetings Floor Dealers! In the last post, I introduced you to a Joint Venture formula that has made literally millions of dollars for flooring dealers across North America. As a refresher, here are the 3 steps I mentioned: Send the business owner a dollar bill letter (which is fun, interesting and grabs their attention) in [...]
Greetings Floor Dealers! Many moons ago I was toiling away, building a carpet cleaning company I owned at the time. One day I was looking over my sales figures for the previous six months, and what I saw caused me to spew a mouthful of iced tea in happy amazement. "Holy smokes!" I whispered to [...]
Greetings Floor Dealers! Are Your “Marketing Pots” Ready For The Recovery? I’m a huge fan of The Deadliest Catch. I think I’ve watched just about every season. They’ve done such an amazing job producing this show that you feel like you know these boat captains and their crews personally. Like millions of other fans, we [...]
