Greetings Floor Dealers! In the previous installment of this series, I listed the three reasons most advertising fails floor dealers: 1) There is a ton of misunderstanding among floor dealers about advertising; 2) they are unaware of alternatives to "brand building" types of advertising; and 3) as a result dealers wind up copying each other. [...]
Greetings Floor Dealers! In the previous installment of this series, I listed the three reasons most advertising fails floor dealers: 1) There is a ton of misunderstanding among retailers about advertising; 2) they are unaware of alternatives to "brand building" types of advertising; and 3) as a result dealers wind up copying each other. This [...]
Greetings Floor Dealers! I’ve surveyed hundreds of floor dealers across North America. In my surveys I always ask these two questions: How are you promoting your business? The answer I virtually always get: Internet, newspaper, radio, TV, direct mail. What are your results? The answer I virtually always get: lousy, hit-and-miss, unpredictable, disappointing. In spite [...]