Greetings Floor Dealers! "Have you ever lost customers because you couldn't match Home Depot's $39 installation?" I asked a group of attendees on a recent Marketing Mastery webinar I was co-hosting with Dustin Aaronson (FCNews Associate Publisher). More than half said they had. Well, Home Depot has upped the ante. If you've lost customers because [...]
I had a little too much fun in the snow this past winter. I'm new to Colorado, so snow is still a novelty to me. About the second or third storm of the year, enough snow stuck to bury the roads. Time for some fun! Being a California boy, I couldn't resist the temptation to [...]
Greetings Floor Dealers! I know, I know…I can almost hear the howls of protest. “But Jim, we’re in a recession! How can I raise my prices?” Easy. Just do it. It always cracks me up when I hear someone say, “Oh, my competitors are cutting my prices.” My immediate question is, “How? Are they sneaking [...]
~ The unsustainable market advantage ~ As an entrepreneur, you always want to work to create market advantages. If you want long-term growth and profitability, and if you're going to keep the advantages you have worked so hard to achieve, it’s critical that they be sustainable. If you position yourself as the low price leader, [...]