“I’m looking for Tupperware containers,” my wife told the retail employee. “Where can I find those?” “Uh…try aisle nine,” replied the employee, who then went back to what she was doing. She couldn’t be bothered to help a customer find what she was asking for. I visited an office supply store recently. The store was [...]
In this installment I continue with strategies that build on the multipliers discussed in part 1. House Party Any customer whose sale totaled $5,000 or more (you pick the figure) get a catered house party hosted by you! The lady of the house invites her friends over for an evening of wine and hors d'oeuvres, [...]
With the thinning of the herd (customers) taking place in all business categories, it’s essential that you take your customer service and marketing “up a notch” to set yourself apart. In Part 1, I told you about giving a Welcome Pack and a good formula for yours. One reason “traditional” advertising fails floor dealers so [...]
