Greetings Floor Dealers! Flooring is a commodity. Marketing great Dan Kennedy says that if you’re in a commodity business, get out. He didn’t mean leave your industry; he meant re-invent and re-categorize yourself to create differentiation within your industry. Sell differently, answer the phones differently, deliver your goods and services differently. There is so much [...]
Greetings Floor Dealers! Have you ever had the experience of getting a whole cluster of sales rejections in a row? I certainly have. Over time I began to notice a pattern: it seemed that these “rejection clusters” happened far more often when was feeling down and discouraged, or questioning the value of what I was [...]
Greetings Floor Dealers! In it’s simplest definition, “Massive Action” means applying multiple solutions to the resolution of a problem at the same time. Usually there is more than one solution to any problem, business or personal. With “Massive Action,” instead of trying one solution at a time, you implement each possible solution simultaneously. Dan Kennedy [...]