cheap price rat race Archives | Flooring Success Systems

Selling Your Products For The Most Money—Part 1 of 2

Greetings Floor Dealers! When I was in college I earned my daily bread by giving private guitar lessons at a music store. The owner of this store was a good-hearted and generous fellow. A little too generous. He sold his wares at incredibly thin margins, so thin that he had to take part-time work outside [...]

Live by Price, Die by Price – Part 1

~You won’t make it up in volume~ If you cut prices by 10%, most dealers think you only need to increase sales by 10% to make up the difference. In his book, How To Sell At Prices Higher Than Your Competitors, Larry Steinmetz mathematically demonstrates that if you cut your prices by 10% (on a [...]