I had a little too much fun in the snow this past winter. I'm new to Colorado, so snow is still a novelty to me. About the second or third storm of the year, enough snow stuck to bury the roads. Time for some fun! Being a California boy, I couldn't resist the temptation to [...]
Greetings Floor Dealers! I know, I know…I can almost hear the howls of protest. “But Jim, we’re in a recession! How can I raise my prices?” Easy. Just do it. It always cracks me up when I hear someone say, “Oh, my competitors are cutting my prices.” My immediate question is, “How? Are they sneaking [...]
I’m constantly preaching about how critical it is that you have a system in place to create ongoing, predictable referrals. You will always struggle, and most likely fail, if you do not have a way to systematically generate referrals from your clients. A major question you have to ask yourself first is, “Am I referable?” [...]
Greetings Floor Dealers! One challenge faced by anyone participating in a high-quality coaching program (Like Flooring Success Systems), attending a seminar, reading a business or self-improvement book, etc., is how to take the seemingly endless cascade of great information and organize it, so it’s useful. I am a HUGE believer in self-education and coaching. School [...]
Greetings Floor Dealers! As the owner of your business, being the rainmaker is your most important job. Making the shift from seeing yourself as a “flooring store owner” to a “marketer of flooring” is the key to unlocking the financial potential of your business, and to achieving the freedom and lifestyle you want. Most store [...]
Greetings Floor Dealers! If someone leaves your store without making a buying decision, you should plug them into the Shock-and-Awe campaign. (Platinum members only site.) Along with doing this, the sales person should phone them weekly until they get a yes or no answer. Gold level member Kitty Eyestone brought up a common concern on [...]
Greetings Floor Dealers! The “Schedule Warning” strategy is a fabulous way to turn a negative (for your clients) into a positive. When a dealer is booked solid and can’t fit a client’s installation in right when the client needs it, the temptation is to get apologetic and turn gyrations trying to shoe-horn them into a [...]
Greetings Floor Dealers! Here are some stats: If your client has a good experience with your store, they’ll tell 10 people. If they have a bad experience, they’ll tell 20 people. If something goes wrong, and you “WOW” them by fixing it above and beyond their expectations, they’ll tell 30 people. (Ron Rosenberg wrote a [...]
Greetings Floor Dealers! In it’s simplest definition, “Massive Action” means applying multiple solutions to the resolution of a problem at the same time. Usually there is more than one solution to any problem, business or personal. With “Massive Action,” instead of trying one solution at a time, you implement each possible solution simultaneously. Dan Kennedy [...]
Greetings Floor Dealers! “How Quickly Should I See A Return On My Investment?” The title of this article is based on a question that comes up periodically, especially with new clients or dealers who are considering becoming a client. They want to know how quickly they will recoup the investment they made (or are going [...]