Greetings Floor Dealers! Having someone that’s “almost persuaded” to buy can be worse than having someone say no. Your job as a sales professional is to get to a “yes” or “no” answer as quickly as possible. When you allow someone to give you something other than a definitive yes-or-no answer (i.e. “I’m not sure” [...]
Greetings Floor Dealers! If you have company-owned trucks, you have a lot of marketing real estate at your disposal. Most floor dealers who do anything with this space waste it on “traditional” name, rank and serial number advertising. Flooring Success Systems members, Garry and Cindy Combs from Belvidere In., have not made this mistake. Check [...]
Greetings Floor Dealers! In the last post we discussed why in today’s economy it’s critical that you are taking advantage of every selling opportunity; maximizing your closed sale ratio. Here’s an excerpt from the last post: By closing more sales you automatically increase your profits but with ZERO marketing costs. Let’s do the math: Average [...]
Greetings Floor Dealers! In today’s economy it’s critical that you are taking advantage of every selling opportunity; maximizing your closed sale ratio. In today’s market a lot of dealers are getting fewer “at bats” and/or striking out more often. By using the marketing I teach in my systems (especially the past client marketing, referral generating [...]
Greetings Floor Dealers! “The crowd is always wrong.” –Earl Nightingale “If you can’t find a good role model to emulate, look at what everyone else is doing and do something different.” -Earl Nightingale Good old Earl. I have built a number of businesses while keeping the above quotes in mind, and doing so has helped [...]
Greetings Floor Dealers! On a recent coaching call with my Flooring Success Systems members, I interviewed guest expert Travis Lee, President of 3D Mail Results. 3D mail (or lumpy mail) means using inserts in your letters to make them 3-Dimensional or lumpy, as opposed to sending them out as “flat” mailers. 3D Mail Results specializes [...]
Greetings Floor Dealers! This post written with the input of guest expert: Travis Lee of 3D Mail Results This may sound a bit weird coming from the 3D Mail Guru, but you’ll always want to use multiple media, multiple different ways. That means direct mail using 3D Mail and more traditional mail, email, faxes, phone [...]
Greetings Floor Dealers! When a prospect does not purchase flooring from you it’s for one of three reasons: 1. They can’t afford it 2. They aren’t interested 3. They don’t believe you Today we’re going to discuss the final reason: they don’t believe you. When someone says they are not interested, or that they cannot [...]
Greetings Floor Dealers! When a prospect does not purchase flooring from you it’s for one of three reasons: 1. They can’t afford it 2. They aren’t interested 3. They don’t believe you Today we’re going to cover reason #2: They aren’t interested Your job as a marketer is to sift, sort and screen the prospects [...]
Greetings Floor Dealers! When a prospect does not purchase flooring from you it’s for one of three reasons: 1. They can’t afford it 2. They aren’t interested 3. They don’t believe you Today we’re going to discuss the first reason: They can’t afford it. Your job as a marketer is to magnetically attract ideal clients. [...]