In Part 1, I told the story of Craig Bendele, a dealer from Florida who increased his revenue 50% each year for the past two years, while at the same time drastically cutting his work hours. Then in Part 2, I covered some of the sales and marketing strategies he used to get this impressive growth [...]
In Part 1, I told the story of Craig Bendele, a dealer from Florida who increased his revenue 50% each year for the past 2 years, while at the same time drastically cutting his work hours. In this installment, I’m going to cover some of the strategies he used to get this impressive growth in [...]
“I used to work dark-to-dark, six and seven days a week,” Craig Bendele told me. “I was completely stressed out and feeling pretty miserable.” A lot of dealers can relate to Craig’s situation. In this first installment, you’re going to learn Craig’s story, and how he eventually made changes in his business that enabled him to [...]