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How To Command Retail Margins Of 40-50% (Or More)—Part 6

Greetings Floor Dealers! Does this story sound familiar? First, a customer walks into your store and spends an hour or more looking at samples.  Then you have to drive out to her home, spend time chatting, and measure all the floors.  Then you have to go back to your store, figure up the square footage, [...]

By |2019-02-12T16:28:08-07:00September 24th, 2015|

The Fool-Proof Sales System – Part 2

JIM:  Here's a system that will enable your sales team to close 50% more sales with zero marketing costs. I recommend weekly sales trainings to get your team up to speed. FLOOR DEALER: I don't have time to do weekly sales meetings.    JIM:  I'm curious. What's taking up all your time that's more important than [...]

By |2019-02-12T16:42:17-07:00October 9th, 2014|

How to get clients with ZERO marketing costs

Referrals are critical for your prosperity in business for many, many reasons.  Here are just a few: Zero marketing costs. They are less price-resistant than cold prospects. They tend to have higher than average sales tickets than cold prospects. You are entering the relationship on 'borrowed trust.'  In other words, somebody the client trusted referred [...]

By |2019-02-12T18:07:19-07:00December 20th, 2012|