lead generation

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How To Generate Unlimited, High-Quality Leads – Part 2 of 3

In my previous two columns, I detailed the many problems dealers face when buying leads from HomeAdivsor, Angie’s List and other lead generation companies, and why you are better off generating your own leads. I also discussed how any time you generate leads you should begin with the leads you already have: your past customers. They [...]

By |2019-04-23T14:32:23-06:00May 23rd, 2019|

How To Generate Unlimited, High-Quality Leads – Part 1 of 3

In my previous column, I detailed the many problems dealers face when buying leads from HomeAdivsor, Angie’s List and other lead generation companies. Here’s a quick summary of the problems I discussed. You have no control over the types or quality of leads. You have no control over how the leads get generated. Buying leads [...]

By |2019-04-23T14:05:10-06:00May 9th, 2019|