Greetings Floor Dealers! The goal of the Flooring Success Systems 12-Month Total Transformation is to allow you to double your income and take at least an extra day off of work. But with all the day-to-day stuff that goes on in running a flooring store, it’s easy to lose sight of that. With that in mind, [...]
Greetings Floor Dealers! I’m a big believer in tradition: family traditions, national traditions, holiday traditions and so forth. But when it comes to marketing, I absolutely detest tradition. Not because there is anything inherently evil about it. No. It’s much simpler than that. I detest traditional advertising because it doesn’t work! “Traditional thinking” in advertising [...]
Greetings Floor Dealers! Many floor dealers got their start as installers who then went on to open their own stores, only then to discover that being a great installer and craftsman is only a small part of the success formula. Because they lack the knowledge of direct response marketing and business systems, they wind up [...]