Greetings Floor Dealers! Always remember that your biggest source of revenue, hands-down, is going to be repeat and referral customers. So assuming you’ve got your repeat and referral marketing strategies in place to capitalize on these sources, it can make sense to devote time, energy and money to boosting response from digital marketing. Facebook Strategies [...]
Greetings Floor Dealers! 65,000 consumers from the U.S. and Canada who bought flooring were asked this question in a poll: “What prompted you to buy this time?” Here are the top five answers: 50.6% A referral from one of your past customers 8.9% I drove by your store 3.1% TV or Radio Ad 2.2% Social [...]
Greetings Floor Dealers! Steve was standing in his Arizona flooring store when a man walked in holding a letter. "My neighbor said I should come and see you," the man said, handing the letter to Steve. Steve recognized it as one of the direct mail pieces had sent out the week before. "You sent this [...]
Greetings Floor Dealers! Recently I was having a terrible time falling asleep, and after a week of insomnia I went bleary-eyed to my doctor to get help. "Doctor, I've tried sleeping pills, reading, watching the weather channel, counting rolls of carpet, but nothing works," I told him, desperation in my voice. "I've barely slept in [...]
Greetings Floor Dealers! In my first installment of this series, I revealed a lead-capture strategy which compels your website visitors to leave their contact information. This is important because you can have hundreds of visitors to your site each month, but without a lead-capture strategy the vast majority will leave and you'll never hear from [...]
Greetings Floor Dealers! During one of my coaching webinars for floor dealers, I was discussing strategies to increase the effectiveness of their websites. To hammer home what not to do, I Googled "Flooring Los Angeles" and opened up the top three sites in the organic search. I showed the group that each of the sites [...]
Greetings Floor Dealers! Are Your “Marketing Pots” Ready For The Recovery? I’m a huge fan of The Deadliest Catch. I think I’ve watched just about every season. They’ve done such an amazing job producing this show that you feel like you know these boat captains and their crews personally. Like millions of other fans, we [...]