Greetings Floor Dealers! If someone leaves your store without making a buying decision, you should plug them into the Shock-and-Awe campaign. (Platinum members only site.) Along with doing this, the sales person should phone them weekly until they get a yes or no answer. Gold level member Kitty Eyestone brought up a common concern on [...]
~ How to create a zero resistance sales environment ~ In Part 3, we discussed, when it comes to charging higher prices, why it’s important to think in terms of the overall selling environment. Environment: the aggregate of surrounding things, conditions, or influences. Today we’ll discuss some specific strategies to create an environment of low price resistance. [...]
~ The Zero Resistance Sales Environment ~ We’ve been discussing the folly of trying to be the “low price leader.” So how do you keep your prices up? To begin with, you must recognize that there is no single thing you can do to charge higher prices. No clever sales phrase, no single product, no newspaper [...]