Greetings Floor Dealers! JIM: Here are three strategies which will help you sell at premium prices, but you have to implement all three or none of them will be as effective. FLOOR DEALER: That's a lot of work. JIM: What's more work? Implementing these strategies or staying trapped forever on the cheap-price hamster-wheel of doom? [...]
Greetings Floor Dealers! FLOOR DEALER: We carry a large selection of well-known, high-quality products and we provide great customer service. JIM: So what's the problem? FLOOR DEALER: The only thing our customers care about is cheap price. I was in Starbuck's with a friend not long ago. I ordered a Trenta black iced tea, [...]
Greetings Floor Dealers! "You're quote is $1,500 more than the other flooring store." Jimmy, a floor dealer from North Carolina that I coach, stood in his showroom listening patiently while his customer complained about his "high" price. When he finished, Jimmy politely replied, "Well sir, let me save both of us a lot of time. [...]
Greetings Floor Dealers! "We're kicking Home Depot's Butt. We love having them as neighbors because we take a lot of business from them." I was on the phone with Mark Bouquet, a floor dealer from the suburbs of Chicago and one of my Flooring Success Systems members. He went on to tell me that they [...]
Greetings Floor Dealers! Steve was standing in his Arizona flooring store when a man walked in holding a letter. "My neighbor said I should come and see you," the man said, handing the letter to Steve. Steve recognized it as one of the direct mail pieces had sent out the week before. "You sent this [...]
Greetings Floor Dealers! Recently I was having a terrible time falling asleep, and after a week of insomnia I went bleary-eyed to my doctor to get help. "Doctor, I've tried sleeping pills, reading, watching the weather channel, counting rolls of carpet, but nothing works," I told him, desperation in my voice. "I've barely slept in [...]
Greetings Floor Dealers! In my first installment of this series, I revealed a lead-capture strategy which compels your website visitors to leave their contact information. This is important because you can have hundreds of visitors to your site each month, but without a lead-capture strategy the vast majority will leave and you'll never hear from [...]
Greetings Floor Dealers! During one of my coaching webinars for floor dealers, I was discussing strategies to increase the effectiveness of their websites. To hammer home what not to do, I Googled "Flooring Los Angeles" and opened up the top three sites in the organic search. I showed the group that each of the sites [...]
Greetings Floor Dealers! In the previous installment of this series, I listed the three reasons most advertising fails floor dealers: 1) There is a ton of misunderstanding among floor dealers about advertising; 2) they are unaware of alternatives to "brand building" types of advertising; and 3) as a result dealers wind up copying each other. [...]
Greetings Floor Dealers! In the previous installment of this series, I listed the three reasons most advertising fails floor dealers: 1) There is a ton of misunderstanding among retailers about advertising; 2) they are unaware of alternatives to "brand building" types of advertising; and 3) as a result dealers wind up copying each other. This [...]