“I used to work dark-to-dark, six and seven days a week,” Craig Bendele told me. “I was completely stressed out and feeling pretty miserable.” A lot of dealers can relate to Craig’s situation. In this first installment, you’re going to learn Craig’s story, and how he eventually made changes in his business that enabled him to [...]
In Part 1 I explained how Russ Bundy, a dealer from Utah, quickly skyrocketed his net profits by implementing a sales closer system. Part 2 covered details of the in-store portion of the process. In this final installment, I’m going to cover the in-home measure. For most dealers, this is a gigantic missed opportunity to [...]
In Part 1, I explained how Russ Bundy, a flooring dealer from Utah, quickly skyrocketed his net profits by implementing a Sales Closer System. In this installment, I’ll cover the specific details of this kind of sales process. But first, a disturbing message that I hope will alert you to the importance of adopting new [...]
In this 3-part case study, you’re going to learn how a flooring dealer transformed the effectiveness of his sales team and quickly tripled his net profits. Part 1 will focus on the dealer case study itself, and Part 2 and Part 3 will delve into specifics on how you can quickly implement this kind of [...]
“We need a systematic plan for attacking our marketing,” Matt M., a floor covering dealer from Arizona, told me. Steve N., a dealer from California, added, “Foot traffic is bad. We just want at least seven customers a day. We get two to three customers and it becomes difficult to stay motivated.” Both of these challenges [...]
There are two broad categories in advertising, and it is vital that you understand the difference. If you don’t, your campaigns are doomed to mediocre returns at best, failure at worst. These two kinds of marketing are called institutional advertising and direct response advertising. Direct response advertising will make you rich … image advertising will waste your [...]
Greetings Floor Dealers! In 2015 consumers learned that Lumber Liquidators had been selling Chinese-made laminate flooring with formaldehyde levels up to 13 times higher than allowed by California emissions standards. Formaldehyde is found in virtually everything, living or manufactured, but its excessive emissions can cause health problems, which is why California has strict standards [...]
In this installment I continue with strategies that build on the multipliers discussed in part 1. House Party Any customer whose sale totaled $5,000 or more (you pick the figure) get a catered house party hosted by you! The lady of the house invites her friends over for an evening of wine and hors d'oeuvres, [...]
Greetings Floor Dealers! My goal with this blog is to give you practical, hands-on strategies that you can immediately plug into your flooring business to generate money. Let’s take a look at how a number of these strategies can be assembled together in a marketing blueprint, all reinforcing each other and creating a marketing multiplier [...]
Greetings Floor Dealers! Always remember that your biggest source of revenue, hands-down, is going to be repeat and referral customers. So assuming you’ve got your repeat and referral marketing strategies in place to capitalize on these sources, it can make sense to devote time, energy and money to boosting response from digital marketing. Facebook Strategies [...]