Greetings Floor Dealers! The purpose of your business is to fund and facilitate your Ideal Lifestyle. Yet most flooring dealers sacrifice their Ideal Lifestyle to facilitate their business. Part of the problem is not having a crystal clear picture of exactly what you want your life to look like, then building a business that can [...]
Greetings Floor Dealers! Every person who walks through your door is on a 1-10 scale of being “ready to buy.” 1 meaning they are not ready at all, and 10 meaning “I gotta have it now, baby! Just show me where to sign!” Anyone who is less than an 8, 9 or 10 is really [...]
Greetings Floor Dealers! 5 Tips for Setting up a Target Farm The real estate industry has been using the farm concept for years, allowing Realtors to build their businesses successfully. There is no reason you as a flooring dealer can’t “steal” this strategy for our industry. Marketing farms work basically just like agricultural farms. You [...]
Greetings Floor Dealers! Most flooring dealers have a fundamental misunderstanding about what business they are in. They believe that they are in the business of installing floors, of selling, of “running” a flooring business. The reality is, you are a marketer of flooring services. The business you are in is “marketing.” The product just happens [...]
Greetings Floor Dealers! The goal of the Flooring Success Systems 12-Month Total Transformation is to allow you to double your income and take at least an extra day off of work. But with all the day-to-day stuff that goes on in running a flooring store, it’s easy to lose sight of that. With that in mind, [...]
Greetings Floor Dealers! I’m a big believer in tradition: family traditions, national traditions, holiday traditions and so forth. But when it comes to marketing, I absolutely detest tradition. Not because there is anything inherently evil about it. No. It’s much simpler than that. I detest traditional advertising because it doesn’t work! “Traditional thinking” in advertising [...]
Greetings Floor Dealers! Many floor dealers got their start as installers who then went on to open their own stores, only then to discover that being a great installer and craftsman is only a small part of the success formula. Because they lack the knowledge of direct response marketing and business systems, they wind up [...]
Imagine going to the doctor because you suspect you might have brain cancer. Before he begins the examination, you say, “I was looking online, and I found another doctor who will do an examination for $49.95. Your receptionist says you charge $120. Is that the best you can do?” Then when he gives you his [...]
Greetings Floor Dealers! When the student is ready the teacher will appear Until 1997 I had some very wrong ideas about building a business and building wealth. I also had a very limited (and inaccurate) view of my own abilities. Yes, I’d been starting my own businesses since 8th grade, and I’d accomplished some good [...]
Greetings Floor Dealers! One of my easiest jobs as a coach is teaching marketing systems and strategies. I can put together a kick-butt marketing program, hand it off to my Inner Circle members on a silver platter, and—provided they implement it correctly—they get results. My marketing strategies are pretty much plug-and-play. Coaching on mindset is [...]