Greetings Floor Dealers! In my first installment of this series, I revealed a lead-capture strategy which compels your website visitors to leave their contact information. This is important because you can have hundreds of visitors to your site each month, but without a lead-capture strategy the vast majority will leave and you'll never hear from [...]
Greetings Floor Dealers! During one of my coaching webinars for floor dealers, I was discussing strategies to increase the effectiveness of their websites. To hammer home what not to do, I Googled "Flooring Los Angeles" and opened up the top three sites in the organic search. I showed the group that each of the sites [...]
Greetings Floor Dealers! In the previous installment of this series, I listed the three reasons most advertising fails floor dealers: 1) There is a ton of misunderstanding among floor dealers about advertising; 2) they are unaware of alternatives to "brand building" types of advertising; and 3) as a result dealers wind up copying each other. [...]
Greetings Floor Dealers! In the previous installment of this series, I listed the three reasons most advertising fails floor dealers: 1) There is a ton of misunderstanding among retailers about advertising; 2) they are unaware of alternatives to "brand building" types of advertising; and 3) as a result dealers wind up copying each other. This [...]
Greetings Floor Dealers! I’ve surveyed hundreds of floor dealers across North America. In my surveys I always ask these two questions: How are you promoting your business? The answer I virtually always get: Internet, newspaper, radio, TV, direct mail. What are your results? The answer I virtually always get: lousy, hit-and-miss, unpredictable, disappointing. In spite [...]
Greetings Floor Dealers! Over the space of just a couple of months, I had the bad fortune of getting three holes knocked into the sheetrock of my home. One was caused by my daughter’s head when she fell over backward from a chair in her room. Another was caused by my son when he was [...]
Greetings Floor Dealers! Are Your “Marketing Pots” Ready For The Recovery? I’m a huge fan of The Deadliest Catch. I think I’ve watched just about every season. They’ve done such an amazing job producing this show that you feel like you know these boat captains and their crews personally. Like millions of other fans, we [...]
Greetings Floor Dealers! Sales legend Zig Ziglar says that most sales people are “professional visitors.” Does this describe you and/or your sales team? C’mon now…be honest. Does it? There are a bunch of reasons why this happens, but the biggest is because sales people forget why they are there in the first place. (The second [...]
Greetings Floor Dealers! Have you ever had the experience of getting a whole cluster of sales rejections in a row? I certainly have. Over time I began to notice a pattern: it seemed that these “rejection clusters” happened far more often when was feeling down and discouraged, or questioning the value of what I was [...]
Greetings Floor Dealers! Americans are pre-conditioned to purchase in packages. Here are some examples: Meal deals (fast food)—burger, fries, drink all for one package price. Car washes—my car wash has about 10 different packages ranging from a simple exterior wash to a complete detailing of the vehicle including shampooing the upholstery. Inner Circle Club—Gold level [...]