Subject line: Silver bullets are good for killing werewolves… …but are they good for anything else? “Traditional” advertising promotes the “Myth Of The Silver Bullet” Most floor dealers are looking for that ONE “magical” ad, or “super” campaign, or “hot” new product, or ONE new SOMETHING…that will bring in all the customers they need and [...]
Subject line: Yes, it’s true… Have you ever wondered just how many of your advertisements actually get read? Americans Sort Their Mail Over A Trash Can And Throw Out The “Junk Mail” Unopened!! (and unread) This is part four in a series called, “5 Reasons Why Traditional Advertising Sucks.” How many times have you pulled [...]
Subject line: fwd: question Are you copying the copycats? Before you answer, read this… “Traditional” advertising copies the copy cats This is part three in a series called, “5 Reasons Why Traditional Advertising Sucks.” Someone new to the floor covering business hasn’t got a clue how to market their services, so they look around at [...]
Subject line: Let’s face it… Yes, you really can generate enormous amounts of wealth…if you dump “traditional advertising.” “Traditional” advertising is about building “Image” rather than building wealth. This is part two in a series called, “5 Reasons Why Traditional Advertising Sucks.” There are 2 ways to market your business. One way is with “traditional” [...]
Subject line: This sucks Have you ever wondered why you get such crappy results from your advertising? Then this series is for you… Flooring Dealers Around The Country Are Frustrated With Crappy Results From “Traditional Advertising” This is part one of a five-part series called, “5 Reasons Why Traditional Advertising Sucks.” Actually, there are a [...]