Greetings Flooring Dealers! Your friend, Jim Armstrong here. Today’s installment continues with another excerpt from my free report, “The Retail Revolution” that does a good job explaining the “good isn’t good enough” concept. Making A Fortune In The Floor Covering Business Is Not About How Much You Know About Floor Covering… …It’s About How much [...]
Greetings Flooring Dealers! The following is an excerpt from my free report, “The Retail Revolution” that does a good job explaining the “good isn’t good enough” concept. Exploding The Myth—Being Good is NOT Good Enough! You know you are good at running a floor covering store. You try to hire good installers, you have great warranties [...]
Greetings Flooring Dealers! In this installment we’ll cover the “After” phase of your client relationship. After This phase takes place after the sale and installation are complete, and is the most profitable phase of the relationship. Ironically, as profitable as this phase is, most floor dealers ignore it. QUESTION: “Wait a minute, Jim. How can [...]
Greetings Flooring Dealers! In this installment we’ll cover the “During” phase of your client relationship. During “During” covers all the systems used during the buying & installation process. Your “During” systems should be designed to AUTOMATICALLY do four vital tasks: Provide a WOW experience for your clients during the buying and installation process. Turn your [...]
Greetings Flooring Dealers! Are you frustrated with mediocre marketing results? Well, over the next three installments we are going to discuss the concept of “Before, during and after” and how to use it to turbo-charge your marketing. Each client goes through three phases in their relationship with you. The “before” phase takes place while they [...]
Greetings Flooring Dealers! Here’s a little known marketing trick that explodes your results! In the previous installment I discussed a major problem faced by most flooring dealers: being an advertising victim. An important step in ending this scenario is understanding message, market and media. Message is what you say in your marketing. This is where [...]
Greetings Flooring Dealers! Here’s a really simple way to boost your profits. In the previous installment I discussed how ludicrous it is to spend the lion’s share of your time, energy and money pursuing new prospects, all the while ignoring the only people in the world who have proven they will buy from you: your [...]
Greetings Flooring Dealers! Your friend Jim Armstrong here, and I’m writing to inform you about THE most profitable group of people you should be marketing to. If you’ve ever done any direct mail marketing, you probably purchased a list of prospects. Well, I want to tell you about a “secret” lead list of hot prospects [...]
Greetings Flooring Dealers! In the last post I covered some of the drawbacks of traditional image advertising. Let’s take a look at the alternative: Emotional Direct Response Marketing. Emotional direct response marketing is the second kind of marketing. It gives potential clients a strong message which compels them to run to the phone and call [...]
Greetings Flooring Dealers! I’ve got to get this off my chest before I explode! There are two broad categories in advertising, and it is vital you understand the difference. If you don’t, your campaigns are doomed to mediocre returns at best, failure at worst. These two kinds of marketing are called institutional or "Image" advertising [...]