Greetings Floor Dealers! Here are some stats: If your client has a good experience with your store, they’ll tell 10 people. If they have a bad experience, they’ll tell 20 people. If something goes wrong, and you “WOW” them by fixing it above and beyond their expectations, they’ll tell 30 people. (Ron Rosenberg wrote a [...]
Greetings Floor Dealers! Every person who walks through your door is on a 1-10 scale of being “ready to buy.” 1 meaning they are not ready at all, and 10 meaning “I gotta have it now, baby! Just show me where to sign!” Anyone who is less than an 8, 9 or 10 is really [...]
~ How to create a zero resistance sales environment ~ In Part 3, we discussed, when it comes to charging higher prices, why it’s important to think in terms of the overall selling environment. Environment: the aggregate of surrounding things, conditions, or influences. Today we’ll discuss some specific strategies to create an environment of low price resistance. [...]