tier 1 marketing

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Are You Ignoring The Low Hanging Fruit (Part 2 of 2)

In my books, articles, webinars and seminars I often feature case studies of dealers who have close ratios of 60%-80% (the national average is only 30%-35%), command margins of 50% or more, and stay booked out for weeks or months at a time year-round.  Occasionally someone will express disbelief that these kinds of results are [...]

By |2019-10-30T14:54:28-06:00December 19th, 2019|

How Should I Prioritize My Marketing?

“I want to market my business, but I’m not sure where to start,” the dealer from Arizona told me during a coaching call.“What would you recommend I begin with?” “What are you currently doing?” I replied. “Besides our website, we post pretty regularly on social media, we buy leads from Home Advisor, and we spend [...]

By |2019-07-20T15:09:05-06:00August 15th, 2019|