Statistically, when buying big ticket items ($500 or more), the average consumer spends 79 days on the path-to-purchase. 85% begin their path-to-purchase online. But, 82% of the time they make the actual purchase in a brick-and-mortar store. Therefore, in order to make sure that the path ends at your store instead of a competitor’s, it’s [...]
In 2016 Synchrony Financial did a Major Purchase study that focused on the path-to-purchase consumers take when they buy big-ticket items. (Big ticket is defined as $500 or more.) 85% of consumers begin their path-to-purchase online. 70% then visit a brick-and-mortar store. 82% make their purchase in the store. According to GE Financial, this entire [...]
Greetings Floor Dealers! "We need a systematic plan for attacking our marketing," Matt M., a floor dealer from Arizona told me recently. Steve N., a dealer from California said, "Foot traffic is bad. We just want at least seven customers a day. We get two to three customers and it gets difficult to keep motivated." [...]