Target Farming

Creating A Zero Resistance Sales Environment

Greetings Floor Dealers! Every person who walks through your door is on a 1-10 scale of being “ready to buy.” 1 meaning they are not ready at all, and 10 meaning “I gotta have it now, baby! Just show me where to sign!” Anyone who is less than an 8, 9 or 10 is really [...]

By Jim Augustus Armstrong|2019-02-12T16:50:11-07:00March 20th, 2014|

Why You Should Be A Farmer

Greetings Floor Dealers! 5 Tips for Setting up a Target Farm The real estate industry has been using the farm concept for years, allowing Realtors to build their businesses successfully. There is no reason you as a flooring dealer can’t “steal” this strategy for our industry. Marketing farms work basically just like agricultural farms. You [...]

By Jim Augustus Armstrong|2019-02-12T16:50:26-07:00March 13th, 2014|