The cardinal sin of Facebook marketing — or of any marketing — is to be boring. I’ve evaluated Facebook pages for a lot of flooring dealers, and the majority of the posts I see feature photos of products, or displays, or showrooms. Sorry to break it to you folks, but if you’re making heavy use [...]
“We paid a company to do Facebook posts for us, and the results have been terrible,” the owner of four flooring stores recently told me. “We’ve pretty much given up on Facebook marketing.” I’ve heard similar comments from dealers frustrated with their results from Facebook marketing. This isn’t because Facebook can’t be very profitable for [...]
“I keep hearing about all the different social media platforms. Where should I be marketing my business? There are so many! I simply can’t keep up.” I hear comments like that from busy floor dealers. It’s understandable because there are a lot of options available! If you’re struggling to choose a platform, why not focus on [...]
“Jim, I have a Facebook page, but I’m not getting much business with it. I think I could be doing more with my page to generate sales. What do you suggest?” I was on the phone with a floor dealer helping her prioritize her marketing when she asked me this question. This question is posed to [...]
Greetings Floor Dealers! Always remember that your biggest source of revenue, hands-down, is going to be repeat and referral customers. So assuming you’ve got your repeat and referral marketing strategies in place to capitalize on these sources, it can make sense to devote time, energy and money to boosting response from digital marketing. Facebook Strategies [...]